You only have one chance to make a first impression
Whether it’s a website or the logo in an email signature, your potential customers will judge you and your business in just a few seconds based on visual appeal alone. You can have a great a product or service, but with poor design it’s likely your potential customers won't stick around your website, read your brochure, or open an email to find out. High-quality design gives your business a priceless advantage: credibility.
A great story deserves great design
It's important that people get a feel for what a business does even if they’ve never heard of it before. Thoughtful design evokes the right image in customers’ minds. We get to know you and your company intimately so we can help your customers do the same.
Branding makes you and your company memorable
Branding consistency across every customer-facing aspect of your business is critical. We will use precise colors, typeface, imagery, and mood for everything so that customers have the same experience visiting your website as they do reading your brochure. Consistency and repetition help the business become recognizable and memorable. Consistency implies professionalism, and professionalism generates trustworthiness.
Creativity can be a differentiator
Everyone faces competition these days. There are generally a handful of ways to set yourself apart, usually pricing, quality, customer service, sometimes something else entirely. Adding in a strong creative element can be your secret weapon in helping your small business stand out, too. We'll help you craft a strong visual communication plan with several purposes, and making your business unique will be one of them.
Good design converts
A jaw-dropping website is nice to have. A jaw-dropping website that converts is even nicer. It is true that part of design is about making things look pretty, but only a part; effective design should entice and persuade. A smartly designed website that focuses on your users can direct them to take action, like clicking a “buy” button for instance. A well-crafted pamphlet compels readers to keep turning pages. Professional web and graphic design can deliver measurable results for a small business.
